Primrose Chimhanda a multidisciplinary artist and Pattern Designer. Her Digital Artworks are sold as limited edition Giclee Prints. Her artworks celebrate the unique characteristics of cultural groups and communities within their social context, and they draw attention to the social issues that these communities face. This is achieved through the use – and fusion – of iconography, geometric shapes and pattern design. Iconographic themes of specialization within the artworks include (vernacular) architecture, nature, and cultural symbols.

The aim of her artworks is to educate and create an awareness, respect and appreciation, within society, towards cultures, belief systems and traditions of communities which may be foreign to the viewer. When social issues within these communities are addressed, the aim is to ignite a debate which could potentially inspire action for change.